Publication Date

2017

Abstract

Ideas of the real are pervasive in contemporary food television programmes, reflecting a broader concern with the real that permeates current Western-centric popular cultural forms. This paper examines television representations of the real in the Australian culinary programme Gourmet Farmer, a series based on the life of host, Matthew Evans, as he creates a new identity as a Tasmanian farmer. It finds that the real is utilised as a powerful form of branding which guides viewers towards alternative forms of consumption, constructed as sustainable and ethical in contrast with non-discretionary consumption associated with mass food production systems. In investigating the television construction of a lifestyle based on artisanal food production and consumptions, this paper explores the aspirations of viewers and the meanings with which food is embedded in this text.

Document Type

Open Access Journal Article

Access Rights

Open Access

Creative Commons License

Creative Commons Attribution-Share Alike 4.0 License
This work is licensed under a Creative Commons Attribution-Share Alike 4.0 License.

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