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This paper introduces a case study in which the crowdsourcing model has been used to implement the open strategy concept in an Australian university. This model helps the organisation to include more stakeholders and provide the opportunity of a transparent planning process. The paper explains an IT artefact and accompanying conceptual design supporting an internally open strategic planning process of a university. It also explains the result of the case study in accordance to the suitability of the crowdsourcing model for implementation of an open strategy approach, challenges which were faced during the study, and root causes. It concludes with some recommendations for future research and practices.


Peter Faber Business School

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Conference Paper

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