Cheng, P. (2014). Decision utility and anticipated discrete emotions : An investment decision model. The Journal of Behavioral Finance,15(2), 99-108. Retrieved from https://doi.org/10.1080/15427560.2014.908885
Integrating theories and findings from various disciplines, we develop a decision utility model to explain how anticipated discrete emotions mediate investment decisions. We illustrate the model with the anticipated discrete emotions of a hypothetical Ponzi scheme investor and suggest practical measures to manage financial risks, emotionally.
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