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In recent decades the numbers of students majoring in economics at universities in Australia have been in decline. There has been a growing trend for students to turn away from economics to business related studies and a wider range of vocationally orientated courses. This paper outlines the strategy of enhanced student engagement employed by one university to reverse this trend and provides evidence from a range of sources to indicate the success of this strategy over the ten year period from 2001 to 2010.


School of Arts

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Journal Article

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