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The known: For decades, the Heart Foundation has used mass media interventions to improve community awareness of the warning signs of heart attacks. Whether these interventions improve ambulance use by patients with chest pain was unknown. The new: A comprehensive public awareness campaign about responding to acute myocardial infarction symptoms was associated with a 10.7% increase in monthly emergency medical service attendances for people with chest pain, and an 11.3% increase in attendances for suspected acute coronary syndromes, as determined by paramedics. The implications: Mass media interventions may be effective in influencing appropriate health-seeking behaviour in response to chest pain symptoms.


Mary MacKillop Institute for Health Research

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Journal Article

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