Bright, J. (2015). If you go down to the woods today you are in for a big surprise : Seeing the wood for the trees in online delivery of career guidance. British Journal of Guidance and Counselling,43(1), 24-35. Retrieved from https://doi.org/10.1080/03069885.2014.979760
Arguments about online delivery of career development are too frequently couched in polarising terms setting traditional face-to-face guidance practice against online systems. The focus has been on the alleged dehumanising impact of technology and the speed, economy and efficiency of online systems. The possible synergies delivered by the appropriate integration of online systems into career development need exploring. The potential of eguidance, elearning, social media and online information and assessment systems has been insufficiently explored. The user experience has been overlooked, despite evidence that user-interface issues and usability are critical factors in the effectiveness of online systems. The application of artificial intelligence remains largely under-researched in career development. The potential for online systems to assist individuals respond to their chaotic careers has yet to be adequately addressed.
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