Social marketing physical activity interventions among adults 60 years and older: A systematic review

Journal article


Fujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn. (2015). Social marketing physical activity interventions among adults 60 years and older: A systematic review. Social Marketing Quarterly. 21(4), pp. 214 - 229. https://doi.org/10.1177/1524500415606671
AuthorsFujihira, Haruka, Kubacki, Krzysztof, Ronto, Rimante, Pang, Bo and Rundle-Thiele, Sharyn
Abstract

This article describes results of a systematic review of social marketing physical activity interventions targeting adults 60 years and over. Thirty-four articles covering seven social marketing interventions were identified following systematic literature review procedures. None of the identified interventions gave evidence that they addressed all six social marketing benchmark criteria; three interventions addressed five social marketing benchmark criteria and a further three interventions addressed four social marketing benchmark criteria. Four interventions reported positive behavior change, and no negative behavioral changes were reported among all seven social marketing interventions. Previous research shows that social marketing interventions employing all six benchmark criteria offer greater potential to change behaviors, yet none of the interventions in this review used all of the benchmark criteria. Audience segmentation and exchange were used by only three interventions.

Keywordssystematic review; physical activity; seniors; social marketing; behavior change; interventions
Year2015
JournalSocial Marketing Quarterly
Journal citation21 (4), pp. 214 - 229
PublisherSAGE Publications Inc.
ISSN1524-5004
Digital Object Identifier (DOI)https://doi.org/10.1177/1524500415606671
Scopus EID2-s2.0-84960406191
Page range214 - 229
Research GroupSchool of Allied Health
Publisher's version
File Access Level
Controlled
Place of publicationUnited States
Permalink -

https://acuresearchbank.acu.edu.au/item/87x50/social-marketing-physical-activity-interventions-among-adults-60-years-and-older-a-systematic-review

Restricted files

Publisher's version

  • 92
    total views
  • 0
    total downloads
  • 3
    views this month
  • 0
    downloads this month
These values are for the period from 19th October 2020, when this repository was created.

Export as

Related outputs

Enablers and barriers to implementation of and compliance with school-based healthy food and beverage policies : A systematic literature review and meta-synthesis
Ronto, R., Rathi, N., Worsley, A., Sanders, T., Lonsdale, C. and Wolfenden, L.. (2020). Enablers and barriers to implementation of and compliance with school-based healthy food and beverage policies : A systematic literature review and meta-synthesis . Public Health Nutrition. 23(15), pp. 2840-2855. https://doi.org/10.1017/S1368980019004865
The global nutrition transition: trends, disease burdens and policy interventions
Ronto, Rimante, Wu, Jason H.Y. and Singh, Gitanjali M.. (2018). The global nutrition transition: trends, disease burdens and policy interventions. Public Health Nutrition. 21(12), pp. 2267 - 2270. https://doi.org/10.1017/S1368980018000423
Removal of sugary drinks from vending machines: An Australian university case study
Tsai, Carrie, Slater, Scott, Ronto, Rimante, Gebel, Klaus and Wu, Jason H.Y.. (2018). Removal of sugary drinks from vending machines: An Australian university case study. Australian and New Zealand Journal of Public Health. 42(6), pp. 588 - 588. https://doi.org/10.1111/1753-6405.12827
The role of home economics teachers in enhancing adolescents’ food literacy to develop healthy dietary behaviours
Ronto, Rimante, Ball, Lauren, Pendergast, Donna and Harris, Neil. (2016). The role of home economics teachers in enhancing adolescents’ food literacy to develop healthy dietary behaviours. Journal of the Home Economics Institute of Australia. 23(1), pp. 11 - 19.
Adolescents' perspectives on food literacy and its impact on their dietary behaviours
Ronto, Rimante, Ball, Lauren, Pendergast, Donna and Harris, Neil. (2016). Adolescents' perspectives on food literacy and its impact on their dietary behaviours. Appetite. 107, pp. 549 - 557. https://doi.org/10.1016/j.appet.2016.09.006
Food Literacy at Secondary Schools in Australia
Ronto, Rimante, Ball, Lauren, Pendergast, Donna and Harris, Neil D.. (2016). Food Literacy at Secondary Schools in Australia. Journal of School Health. 86(11), pp. 823 - 831. https://doi.org/10.1111/josh.12440