Jones, S C. (2016). Alcohol-branded merchandise ownership and drinking. Pediatrics, United States of America: American Academy of Pediatrics. Retrieved from https://doi.org/10.1542/peds.2015-3970
Contexts: Alcohol-branded merchandise (ABM) has a longer shelf-life than other forms of alcohol marketing and the potential to become integrated into children’s self-identities. Objective: This review sought to explore the current literature on children’s exposure to, and the impact of, ABM. Data sources: PsycInfo, Proquest, Science Direct, and ABI-Inform databases were searched from the earliest available date to May 2015. Additional studies were identified by a manual review of the reference lists of retrieved articles and contacting the corresponding author of each included study. Study selection: Articles that reported on child or adolescent ownership of ABM and/or the relationship between ABM ownership and drinking were included. Data extraction: Data on key measures were tabulated; where data of interest were not reported, requests for further information were sent to the articles’ authors. Results: Nine cross-sectional and 4 longitudinal studies were identified. ABM ownership ranged from 11% to 59% and was higher among older children and males. Seven cross-sectional studies reported associations between ABM ownership and drinking-related behaviors. All 4 longitudinal studies reported a significant relationship between ownership at baseline and drinking initiation at follow-up. Limitations: The small number of available studies, with different measures of ABM ownership and of associations/effects. Conclusions: The few studies exploring ABM ownership are consistent in showing high rates of ownership and associations between ownership and current and future drinking. There is a need for further research into specific aspects of ABM ownership. However, there is also a need for policy interventions to reduce children’s access to and ownership of ABM.
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