We hypothesize that while evaluative priming involves proprioceptive cues, the IAT is representational due to its structural features and the specific algorithm upon which the IAT-effect rests. As predicted, evaluative priming is shown to rely on differential facial muscle activity while the IAT as a measurement instrument is not influenced by proprioceptive information. Evaluative priming does not yield differential responsiveness for congruent and incongruent trials when facial muscle activity is inhibited whereas the IAT-effect is shown to be impervious to such inhibition. Implications for the underlying mechanisms of implicit measures are discussed.
implicit measures, embodiment, priming, IAT, social category
Foroni, F. & Semin, GR. (2012). Not all implicit measures of attitudes are created equal: Evidence from an embodiment perspective. Journal of Experimental Social Psychology,48(1), 424-427. United States of America: Academic Press. Retrieved from http://dx.doi.org/10.1016/j.jesp.2011.08.015
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